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Research papers

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
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Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-


Research papers

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
×

Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition